The Homepage Makeover
A Gorgeous New Homepage That Gets Found, Builds Trust, and Brings You More Business.
Professional copywriting, modern SEO, and a complete redesign, done for you in just 4 weeks.
We’ll rewrite your homepage with copy that sells, optimize it for Google and AI-powered search, and give it a fresh new design that shows off the business you’ve worked so hard to build.
Your complete Homepage Makeover is just $1,295. Get started for $647.50, and don’t pay another penny until you’ve approved your new design.
Exclusively for health, wellness, and beauty businesses.
Start with a free consultation to see if we’re a good fit. No payment required.
Dear Business Owner,
When was the last time you looked at your homepage and thought, “Dang, that looks GOOD!”?
I don’t mean because you finally replaced that stock photo you’ve been using since 2019. I mean you felt proud to send someone to your website because it looked great, showed off your expertise, and gave people a good reason to book with you.
If it’s been a while, we need to talk.
You’ve spent years learning your craft, building your business, and getting good at what you do. Your services have grown, your skills have improved, and you’ve worked your tail off to build a reputation worth protecting.
Meanwhile, your homepage is still showing off the business you were three years ago.
The design looks tired, the copy sounds like every other business in town, and visitors have to work wayyyy too hard to book an appointment.
I’ve seen some spectacular-looking websites that are absolutely terrible at getting people to take action. Beautiful photos, fancy animations, expensive videos, and a booking button that’s practically playing hide-and-seek.
I’ve also seen websites that look wonderful but have ZERO search engine optimization. Google has little information about the business, the images take forever to load, and the homepage gives visitors no compelling reason to choose that company.
Dear Business Owner,
When was the last time you looked at your homepage and thought, “Dang, that looks GOOD!”?
I don’t mean because you finally replaced that stock photo you’ve been using since 2019. I mean you felt proud to send someone to your website because it looked great, showed off your expertise, and gave people a good reason to book with you.
If it’s been a while, we need to talk.
You’ve spent years learning your craft, building your business, and getting good at what you do. Your services have grown, your skills have improved, and you’ve worked your tail off to build a reputation worth protecting.
Meanwhile, your homepage is still showing off the business you were three years ago.
The design looks tired, the copy sounds like every other business in town, and visitors have to work wayyyy too hard to book an appointment.
I’ve seen some spectacular-looking websites that are absolutely terrible at getting people to take action. Beautiful photos, fancy animations, expensive videos, and a booking button that’s practically playing hide-and-seek.
I’ve also seen websites that look wonderful but have ZERO search engine optimization. Google has little information about the business, the images take forever to load, and the homepage gives visitors no compelling reason to choose that company.
It’s wild how much money people spend on websites that don’t do their jobs.
Now AI search has joined the party, too. Keeping up with all these changes is practically another job, and you’ve already got one of those!
I’m Rita, owner of Delegate & Accelerate. I’ve spent more than a decade running my own business and helping other business owners with their marketing, plus years in sales and marketing before that.
My team and I work with health, wellness, and beauty professionals. We know how to bring good copy, smart SEO, and professional design together to make a homepage work harder for the business owner behind it.
I especially love these projects. There’s something so satisfying about taking a website that’s looking a little sad and giving it a makeover that makes the owner excited to show it off.
Wait until you see the before-and-afters!
It’s wild how much money people spend on websites that don’t do their jobs.
Now AI search has joined the party, too. Keeping up with all these changes is practically another job, and you’ve already got one of those!
I’m Rita, owner of Delegate & Accelerate. I’ve spent more than a decade running my own business and helping other business owners with their marketing, plus years in sales and marketing before that.
My team and I work with health, wellness, and beauty professionals. We know how to bring good copy, smart SEO, and professional design together to make a homepage work harder for the business owner behind it.
I especially love these projects. There’s something so satisfying about taking a website that’s looking a little sad and giving it a makeover that makes the owner excited to show it off.
Wait until you see the before-and-afters!
Introducing The Homepage Makeover
We’re Giving Your Most Important Web Page the Full Treatment.
We’ll take your existing homepage apart, see what’s working, fix what isn’t, and rebuild it to attract the clients you want and turn more visitors into paying customers.
You’ll get copy that speaks to your ideal clients, modern SEO that helps search engines understand your business, and a new design that makes booking, buying, or getting in touch easy.
We handle the writing, SEO, design, and website updates. You won’t have to hire three different people or spend your weekends trying to figure out what an H1 tag is.
You get to enjoy the makeover reveal without doing all the work.
Copywriting
Strategic, engaging copy that speaks to your ideal clients and turns more visitors into bookings.
SEO
Optimized for Google & AI search so the right people can actually find your business.
Professional Design
A fresh, beautiful design that showcases your expertise and makes it easy to take action.
Oh, You’re Going to Want to See These Before-and-Afters.
Take a peek at what we’ve done for other health, wellness, and beauty businesses.
Dr. Gina M., DAOM, IFMCP
“Rita and her team have made my website redesign process a pleasure. They’ve been incredibly easy to work with from start to finish.”
Gina M.
Nick Ortner | Founder, The Tapping Solution
“Rita’s work is a perfect example of just how much good design matters. Rita took what we already had and made it perform significantly better. An 84% increase in sales without changing the offer or the messaging? That’s huge!”
Oksana Pugachevska, Dream Face Studio
“Our website looks great!
I absolutely love it!
Thank you so much for going above and beyond.”
Imagine What Your New Homepage Could Do for Your Business.
A beautiful website is nice, but I’m much more interested in what happens when someone visits it.
Imagine having a homepage that:
Makes booking ridiculously easy.
Your visitors shouldn’t need a search party to find the booking button. We’ll put your most important calls to action where people can see them, without making them click through three pages to get started.
Gives Google something to work with.
I’ve seen wildly expensive websites with headlines that make zero sense, missing SEO titles, and huge images with names like “pixabay-free-download-4509730.” We’ll fix the on-page SEO issues so search engines have a better understanding of your services.
Looks great without getting in the way.
Nobody wants to wait for an oversized photo to load or scroll past a giant video just to find out what you do. We’ll make your services easy to find and give visitors a much better
Shows people why you're worth choosing.
Your experience, credentials, services, and client testimonials will get the attention they deserve. Give visitors a reason to trust you before they click that booking button.
You’ll also have a homepage you’re excited to share with potential clients, referral partners, and anyone else who asks about your business.
As much as I love a good makeover, I love seeing my clients make money even more.
It’s a Complete Makeover, Sweetheart.
We’re Doing More Than Picking Pretty Fonts and Colors.
There’s plenty going on behind the scenes, and every part of this makeover has a job to do.
Copywriting That Makes People Want to Work With You
We’ll get to know your business, your ideal clients, and what makes your services worth choosing. Then we’ll rewrite your homepage with natural, persuasive language that sounds like YOU.
We’re talking attention-grabbing headlines, strong service descriptions, benefits your clients care about, content that earns their trust, and calls to action that encourage them to book, buy, or get in touch.
If we could swap your business name with a competitor’s and nobody would notice, we’ve got some work to do.
Your copy should sound like you and give people a good reason to choose you instead of the competition.
Modern SEO for Google, AI Search, and Human Beings
I’ve seen plenty of websites where the designer made everything look fantastic but forgot about SEO. The page looks expensive, yet search engines have very little to work with.
We’re not doing that.
Your homepage will get the SEO work it needs, from the words visitors read to the technical details they never see.
Here’s what’s included:
Keyword research that targets potential clients.
We’ll find the words people use when searching for your services and build them into your homepage. We want searches that bring the right people to your business instead of random traffic.
Headings that make sense to Google.
H1, H2, and H3 tags tell search engines how your content is organized. Think of them as chapter titles and section headings in a book. We’ll put them in the right order instead of choosing them based on which font size looks prettier.
SEO titles, descriptions, and links that do their jobs.
Your SEO title and meta description help explain your page in search results. We’ll write them to promote your services and encourage clicks, then add links to important pages on your website.
Your expertise, front and center.
Google uses E-E-A-T principles to assess content quality. That’s Experience, Expertise, Authoritativeness, and Trustworthiness. We’ll put your credentials, experience, testimonials, and other proof where visitors can see why you’re qualified to help them.
Content for AI-powered search.
We’ll organize your services and add FAQs that answer the questions your clients ask. Search engines and AI tools need useful information about your business, and we’ll give them something worth reading.
Images that look good AND load fast.
Huge image files slow websites down, and names like “IMG_4839” don’t tell search engines much. We’ll resize and compress your images, use the right formats, give them useful file names, and add alt text that describes each image.
The technical details, too.
We’ll handle your homepage’s on-page SEO settings and add relevant schema markup when your website builder supports it. Schema is code that labels details about your business so search engines can better understand them.
Local Business? 100% Virtual? A Little of Both? We’ve Got You.
A med spa trying to book more clients in Houston needs a different SEO plan than a virtual nutritionist who works with clients across the country.
We know the difference, and we’ll write and optimize your homepage for the people YOU want to reach.
If You Serve Clients Locally
We’ll research local searches for your services and work your city, service area, and specialties into your homepage. We’ll also feature the business details that help nearby clients know they’ve found the right provider.
If Your Business Is 100% Virtual
There’s no sense limiting your homepage to one city when you work with clients across the country. We’ll focus on your services, the problems you solve, and the people you help, while showing visitors how they can work with you.
If You Offer Both
We’ll give your in-person and virtual services the space they need, so visitors know which options are available and how to get started.
Your homepage will reflect YOUR business, whether your next client lives down the street or across the country.
A Professional Redesign That Makes Your Business Look as Good as It Really Is
Now for my favorite part: watching everything come together!
Once we’ve got your copy and SEO sorted out, we’ll give your homepage a polished new design that feels right for your business.
We’ll update the layout, fonts, colors, spacing, photos, service sections, testimonials, and booking buttons. We’ll also make sure the page works well on phones and tablets.
Whether your brand is luxurious and feminine, crisp and clinical, or warm and welcoming, we’ll bring out the best in what you already have.
We prefer WordPress, but we also work with Squarespace, Shopify, GoHighLevel, and most other popular website builders. We’ll check your platform during our free consultation and discuss any design limits before you commit.
Your Homepage Makeover, From Start to Finish in Four Weeks
We’ve got a process that keeps your project moving without turning it into another full-time job.
WEEK 1 | The Consultation & Game Plan
We’ll start with a recorded, one-hour strategy call to discuss your business, ideal clients, services, and SEO goals. We’ll review your homepage to see what’s keeping visitors from booking, buying, or getting in touch. If we spot other issues outside the makeover, such as an obnoxious cookie notice or confusing menu, we’ll add them to a list of suggestions for your team to tackle later.
WEEK 2 | The Rewrite
We’ll research your keywords, write your homepage copy, and organize everything around your business goals. You’ll review the copy and give us feedback before we move into design.
WEEK 3 | The Makeover
Our design team brings your approved copy to life with a fresh layout, updated images, service sections, testimonials, and booking buttons people can actually find.
WEEK 4 | The Big Reveal & Final Touches
You’ll review your new homepage, tell us what you love, and let us know what needs adjusting. We’ll make the agreed revisions, check the finished page, and get everything ready for launch.
Your four-week timeline begins when you pay your deposit. We’ll send a welcome packet with instructions for sharing the materials and access we need. We can start the copywriting while we sort out website access and other technical details. Prompt feedback and access keep everything on schedule.
All of This for $1,295? Yep. The Whole Makeover.
Think about what you’re getting here.
A copywriter to rewrite your homepage, an SEO specialist to optimize it for today’s search engines, a designer to make it look fantastic, and a team to build and publish the finished page.
You could hire several different people, manage the project yourself, and hope everything comes together the way you pictured it.
Or you could let us take care of the whole thing.
Get started with 50%: $647.50
Pay the remaining $647.50 after you’ve approved the finished design, before we publish it to your live site.
This arrangement gives us both a little skin in the game. You’re trusting us to do great work, and I’m trusting you to follow through once you’re happy with the result.
I want you to love your new homepage, and you’ll have two rounds of revisions to fine-tune the copy and design. If you want to change the whole direction or add work outside our original plan, we’ll discuss that separately before making changes.
The Homepage Makeover
Complete Copywriting + Modern SEO + Professional Redesign
Your makeover includes:
- Private, recorded one-hour strategy call
- Complete homepage rewrite with sales-focused copy
- Keyword research for local, virtual, or hybrid businesses
- On-page SEO, including headings, titles, descriptions, and links
- E-E-A-T trust signals, FAQs, and AI-search-friendly content
- Optimized images and relevant schema markup where supported
- Professional, mobile-friendly homepage redesign
- Implementation in your existing website builder
- Two rounds of revisions
- Final checks and publishing
- A list of suggested improvements for other website issues we spot
Your Investment: $1,295
Nicole Fox, MPH, RD
“I love Rita and Delegate & Accelerate’s get-to-the-point, no-B.S. style!
They were incredibly fast with my logo, branding, and website, and they were patient with me throughout the process.
Rita and her team were wonderful about working with me.
I really appreciated their flexibility, their patience, and how quickly they got things done.”
Maxine Drake | Founder, Esthetician Business Academy
“Rita has been part of my business since 2019, and I can tell you this: she knows her stuff!
She’s not just the person I call when something technical goes sideways. She understands marketing, strategy, and what it takes to run a business.
She’s a problem solver, a straight shooter, and someone I trust enough to put in front of my own clients.
That should tell you everything you need to know.”
Staci Maione, Ameliorate Spa & Retreat
“Everything is BEAUTIFUL!
I absolutely love what Delegate & Accelerate created for my business. Rita has such a creative eye and a wonderful ability to turn an idea into something that feels special.
I couldn’t be happier with the results. Rita’s creativity is amazing, and I’m so grateful for the work she did!”
Ready to See What We Can Do With Your Homepage?
Let’s have a chat first.
We’ll look at your current website, check that we can work with your platform, and make sure that we’re a good fit for each other.
This is a short, free, no obligation call to meet and discuss the project. We’ll save the detailed strategy session for your paid makeover.
If we’re a match, I’ll send your deposit invoice and we’ll get started.
No payment required to book your consultation.
Wondering If This Is Right for Your Website?
Do I need an entirely new website?
Nope! We’re giving your existing homepage an upgrade without the cost of rebuilding the whole site.
Will this help me show up on Google and in AI-powered searches?
We’ll optimize your homepage with the keywords, content, and SEO settings search engines need to understand your services. Specific rankings and AI mentions aren’t guaranteed, but the SEO work is included in your makeover.
Does my website have to be on WordPress?
Not at all. We work with most popular website builders and will check yours during our free consultation.
Will I have to write anything myself?
Nope. We’ll ask about your business, services, and clients, then handle the writing and design. You’ll review the work and tell us what you think.
What if I don't want to share all my website or marketing logins?
We’ll discuss what access we need. If you’d rather handle certain tasks yourself, we can work together on Zoom, including tasks like connecting an existing email signup form.
What about my other website pages and Google Business Profile?
This package covers your homepage. Full-site SEO, Google Business Profile management, ongoing SEO work, and other page redesigns are separate services.
What if I want changes?
You’ll have two rounds of revisions within our agreed project scope. We’ll work through your feedback before you approve the finished design and pay the balance.
Ready to Fall in Love With Your Homepage Again?
You’ve got clients to take care of, a business to run, and about a million other things competing for your attention. Your homepage shouldn’t be another project hanging over your head.
I love these makeovers because the change is so much fun to see. Taking a homepage that’s dated, hard to use, or just plain blah and turning it into something you’re proud to show off is one of the best parts of my job.
I’d love to do the same for you.
Your complete Homepage Makeover is $1,295, takes four weeks, and starts with a $647.50 deposit after our free consultation.
Rita
Owner, Delegate & Accelerate
P.S. Take another look at those before-and-afters. Your homepage could be next!
