AI Automation for Small Business: What You Actually Need (and What You Don’t)
If you own a small business, you’ve probably seen the ads. AI automation, AI employees, AI receptionists, and AI sales agents. Entire AI systems promising to follow up with leads, book appointments, send emails, manage customers and practically run your business. Some...
Local Partnership & Collaboration Ideas for Estheticians
When you think about referral marketing, you might picture an arrangement or agreement between two businesses. You recommend the hairstylist down the street. She recommends you when someone mentions needing a facial. That can absolutely work. But local partnerships...
What to Do After You Create a Lead Magnet: A Guide for Health, Wellness & Beauty Businesses
If you're wondering what to do after you create a lead magnet, you're in the right place. Maybe you spent hours writing and designing it yourself. Maybe you bought a ready-made template and customized it for your business. Or maybe you wisely handed the whole thing to...
How to Plan Your Website Service Pages (Without Creating a Mess)
Planning your website service pages is one of the most important steps in building a website that actually helps your business grow. Unfortunately, it's also one of the most overlooked. Some business owners jump straight into writing service pages. They create a page...
How Google AI Overviews Are Changing SEO
The other day, one of my website and SEO clients forwarded me an email about Google's new AI Overviews. She was wondering how Google AI Overviews are changing SEO. A few minutes later, she texted me. Not because her rankings had dropped. Not because her website had...
SEO for Health Professionals: How to Grow Your Online Practice
In today's digital age, having a strong online presence is not just beneficial but essential for professionals in every field, particularly for nutritionists and dietitians. As experts in health and wellness, your ability to reach and influence a wider audience...
Why Your Nutrition Business Needs a Blog
Every website needs a blog. It’s one of the best and most effective ways to connect with your target audience, build trust with your target market, grow your email list, and establish your brand as an authority in your industry. No matter the niche, industry, or...
How Email Marketing Can Grow Your Nutrition Business
While there are many ways to market a nutrition or wellness business, email marketing is one of the most effective methods to grow your nutrition business - especially online. Email marketing allows you to directly reach new clients, stay connected with existing...
5 Reasons to Hire a VA for Your Health Business
Running your health business can be difficult, especially when you're trying to do everything yourself. That's where a VA comes in. A VA can help with all sorts of tasks, freeing up your time to focus on more important things. Your ideal Virtual Assistant will keep up...
7 Free Email Templates Every Nutritionist Needs
It's important to have templates for the most common types of emails you'll send so that you can save time and ensure consistency in your messaging. Whether you're just getting started in your nutrition business or you're an old pro who wants a refresh, it's always a...